The 2023 iF Design Award has come to a successful conclusion. Among nearly 11,000 works from 56 countries/regions, and through the evaluation of 133 internationally renowned design experts from 20 countries/regions, WICUE Glasses stood out on the international design stage in Germany. Thanks to their product strength, they won the 2023 iF Design Award.

The iF Design Award — the Oscars of the design world. In the field of design, the German iF Award, Red Dot Award, and the American "IDEA Award" are known as the world's top three design awards and are globally recognized as representing the highest quality in design. They are also the weathervane for the latest industrial design trends. The significance of iF Design lies in its ability to bring together designers from around the world who love design and see "problem-solving" as the goal of their work.

WICUE Glasses redefine sunglasses. WICUE Glasses combine quality, comfort, and technology in one, constantly breaking boundaries through technological innovation. The award-winning work, WICUE 3039, features a low-key and timeless design that never goes out of style. It includes a patented instantaneous light-changing technology, allowing the user to freely adjust the brightness of the glasses. One pair of glasses can adapt to the wearer in any scenario. With its strong product strength, it won the favor of the German iF Design jury in terms of concept, appearance, functionality, differentiation, and influence.

WICUE is the "tech product" of the glasses world. Technology is the foundation and gene of WICUE Glasses, dedicated to the research and development of the latest cutting-edge technology in glasses. WICUE glasses are not mass-produced. Each pair is crafted under the strict supervision of professional craftsmen and researchers. To maximize the incorporation of technology, many processes are completed by hand. Those who like WICUE appreciate good design and focus on the wearing experience.

In the future, WICUE will continue to explore more optical products, use the power of technology to change the way people see the world, and turn the "impossible" into "possible". Through WICUE's core optical technology, they aim to create a constantly changing, disruptive, and environmentally friendly optical ecosystem, shining the brilliance of Chinese brands on the international design stage.